4 – Prototyping

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Hi. My name is Florian Huber. I’ve created this module based on what I have learned from being involved in prototyping many different product and service ideas over the last 10 years. I hope you find this helpful in your endeavours.

About the Author

Florian works as a business design lead at PwC IXDS, one of Germany’s leading innovation studios. Previously, he built up and led the Academic Program for Entrepreneurship, the flagship entrepreneurship and design thinking education programme of the Munich University of Applied Sciences (MUAS). Florian received his PhD for his research looking into how entrepreneurial teams successfully utilize design thinking. He teaches courses on prototyping at the University of St. Gallen as well as on entrepreneurship and design thinking at the Strascheg Center for Entrepreneurship in Munich.

Your Main Challenge

Your main challenges in this course will be to identify the most critical assumptions in your current business ideas and translate these into prototypes and experiments to validate or disprove your assumptions.

Your place to reflect with your peers

This forum is restricted to members of the associated course(s).