Generating ideas is easy. Even if many people consider it to be the most difficult task of all. Instead, the difficult aspect of it is creating the right atmosphere and surrounding for good idea generation. This includes: good preparation, discipline and above all – the right people! Never do your ideation alone. Invite others. Invite your team, experts, possible customers, other stakeholder, friends and family, or even strangers. The aim of the idea generation is to take advantage of the collective energy of a group! The strength lies in the joint activity, in listening and building on the inspiration of others. There are many creativity techniques out there that promote the conscious activation of the generative part of the brain. Brainstorming itself is one of the many techniques.