How do you promote your website? You can either post things yourself, rely on the posts of others, pay for ads or rely on search engine optimization (SEO). We’ll look into the first three strategies only, because SEO is yet unlikely to help you get any meaningful results.
Promote your website via LinkedIn, Facebook, Twitter, Instagram or anywhere else where you might have relevant contacts who could become customers. The rule is simple: If you have many followers and if those overlap with potential customers, give this strategy a try.
Influencer marketing has become a buzzword recently, but this is not necessarily what is meant here. If you don’t have many friends or followers, you will likely have friends who do. If so, engage them (in the best case at least 5) to post about your product and spread word.
There are several different kinds of ads for which you can pay and the main benefit here is that you can get an incredibly diverse array of applicants. You can target people from Southeast Asia, the US, Germany, Luxembourg, anywhere. People between 12-25 or 50 and 55. Only males or only women. Everything is possible. We suggest, hence, you take a very small budget, usually not more than €100. The goal is to get at least 150 users on your website and see how they engage with it. If you want to compare several websites to each other, you might break the group sizes down to 70 as a bare minimum and compare their performance using the indicators discussed in the section about Google Analytics and Hotjar. To get an estimate of how much money you will have to spend to test your product by calculating the costs per click (CPC).
You can do so by using Google’s keyword planner.