- Reflect on your current understanding of prototyping and how the information in this course differs from your current understanding.
- If you are working in a team, discuss how you can use low-fidelity prototypes to align potentially different assumptions and positions in your team.
- Create a list of the most critical assumptions regarding your product idea.
- Prioritize your list and identify the “make or break” assumptions.
- Frame these assumptions as testable hypotheses and find several ways for how each hypothesis can be tested.
- Invest some time to identify additional “blind spots” in your current assumptions (i.e. what don’t you know about yet or cannot create rough predictions for).
Reflection exercise: List your hypotheses and explain your thoughts behind each of them.
- Download and browse the CB Insights report “339 Startup Failure Post-Mortems” and the resulting overview “The Top 20 Reasons Startups Fail”. They are free after you sign up with a valid e-mail address.
- In case you want to dig deeper into how “design fixation” influences you during prototyping, you can check out the following paper: Youmans & Arciszewski (2014). Design fixation: Classifications and modern methods of prevention, Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 28(2), 129-137.
- For an in-depth perspective on the psychological effects of prototyping, you should check out the following academic paper: Gerber, E. & Carroll, M. (2012). The psychological experience of prototyping, Design Studies, 33, 64-84. The key insights of their article were also summarized in a Medium article by the Vera Burckhardt called “Advantages of prototyping from a psychological point of view”.
- Read up on what “unk-unks” are in the following paper: Mullins, J. W. (2007). Discovering “unk-unks”, MIT Sloan Management Review, 48(4), 17-21. If you are interested in Mullins’ work on unk-unks and beyond, his website is also a great resource. It lists his bestselling books, workshops, keynotes, podcasts & videos.
- Prototypes are great communication tools within your team, but also for external meetings like pitch events or investor meetings. If you are having trouble with unproductive conversations during the product development process, you might want to check out the blog post “Never attend a meeting without a prototype” by Diego Rodriguez. Take a look at the well-structured overview on business design by Alen Faljic called “What is Business Design and How Do I Become a Business Designer?”.
Please reflect here with your peers