Your websites won’t be useful at all if you do not know how users behave on it. Hence, installing Google Analytics is advisable. This will help you know how many users were on your site, where your users come from, how long they are on your website.
Instalment details and usage is explained in those two videos:
If you are not using a template, you might want to consider this one for installment:
Hotjar is an advanced analytics tool and a little bit more difficult to set up. This video gives you an initial idea of installing Hotjar and encourages you to go through the very useful guides on their website.
Once you’ve set up your analytics tools, you might want to calculate a couple of website performance KPIs, such as:
Conversion rate: conversions/total website visitors A conversion is the action you intend for your website visitor, e.g. a purchase, a signup, registering, etc.
Dwell time: time spent in the same position or area This helps you understand whether people actually read your content. If people won’t read it, you’re unlikely to sell.
Scroll depth: how far users scrolled down your website before leaving This is perfectly analysable via the Hotjar heatmaps feature.
Average time spent on website: self-explanatory. This helps you understand whether people feel engaged by your content. If users leave early, they probably didn’t like what they saw. This could be bad UI or bad UX; it’s up to you to investigate.
Further tips can be found here, but we encourage you to not overanalyze your website for the very start. This will be important only later on.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.