Google Analytics and Hotjar

Your websites won’t be useful at all if you do not know how users behave on it. Hence, installing Google Analytics is advisable. This will help you know how many users were on your site, where your users come from, how long they are on your website. 

Instalment details and usage is explained in those two videos:

If you are not using a template, you might want to consider this one for installment:

Hotjar is an advanced analytics tool and a little bit more difficult to set up. This video gives you an initial idea of installing Hotjar and encourages you to go through the very useful guides on their website. 

Once you’ve set up your analytics tools, you might want to calculate a couple of website performance KPIs, such as:

  • Conversion rate: conversions/total website visitors
    A conversion is the action you intend for your website visitor, e.g. a purchase, a signup, registering, etc. 
  • Dwell time: time spent in the same position or area
    This helps you understand whether people actually read your content. If people won’t read it, you’re unlikely to sell.
  • Scroll depth: how far users scrolled down your website before leaving
    This is perfectly analysable via the Hotjar heatmaps feature.
  • Average time spent on website: self-explanatory. This helps you understand whether people feel engaged by your content. If users leave early, they probably didn’t like what they saw. This could be bad UI or bad UX; it’s up to you to investigate.

Further tips can be found here, but we encourage you to not overanalyze your website for the very start. This will be important only later on.

To calculate your conversion rate, the simplest trick is to use Typeform or Google Forms.