Interview Guideline/Questionnaire

Good answers require well-formulated questions. Within your research you have to get to know the most relevant context information about the job-to-be-done, current solutions as well as pains and gains related to them but you also have to uncover underlying needs and wishes as well as motivational drivers.

Interview Techniques

Learn to have a conversation with your stakeholder in order to collect insights from them. A good conversation needs preparation and a little training. Get yourself prepared.


  • This article by Toptal elaborates on the art of asking great questions. Check out the link, which includes both an audio and a written version of the article.
  • This article by Interaction Design complements the article from above by getting more specific about how to conduct customer interviews. Make sure to read it before you conduct your first customer interviews.